Detroit Music Fest
Branding and app design for a local music festival
Introduction
The ask for this project was to create original designs for a fictional music festival called “Detroit Music Fest”. I developed a unique look & feel, designed to stand out against other music event promo materials in Detroit. Deliverables included a bus stop poster, billboard, and an event app with light and dark mode.
Client
Personal Project
Year
2019
Category
Entertainment
Role
UI Designer
Deliverables
App
With the subtly playful logo in white against the eye-catching pink, the Detroit Music Fest poster succeeds in grabbing people’s attention. The gradient background element carries over onto the festival’s mobile app, where it’s converted to a blue variation on the slide-out navigation.
The app was designed with the user in mind — from the countdown and news being the first thing they see on the homepage, to the clean and simple navigation menu that can take users to any other information they’re looking for in no more than three taps. It also features a light and dark mode.
Signage
Detroit Music Fest, a hypothetical first-time event, was in desperate need of promotional materials that could stand out against the many music event advertisements throughout the city. It needed a logo that could work across various platforms and at all sizes, from mobile to billboard.