Chevy Crowdplay
Remodeling a live event experience for fans to play safely from home
Introduction
Chevy Crowdplay™ was a live event experience designed and developed by 24G. When the world called for virtual events, we redesigned the game for off-location play on mobile and desktop.
Disclaimer: This is a project that I was assigned to in my graphic design role at 24G. I am not affiliated with Chevy or GM in any other way.
Client
Chevy
Year
2021
Category
Experiential / Game Design
Role
UI Designer
My Role & Responsibilities
As a member of the UX/UI team at 24G, my responsibilities for this project included helping define the user flow, determining the visual design, creating a prototype, preparing assets for development handoff, and conducting a design quality assurance test.
Defining the User Flow
My first task in this design process was to take the information given to me by the project manager and create a visual for the user flow. I did this to get a better idea of how exactly the existing product would need to be adjusted. I laid out all of the screens they thought we needed and filled in any gaps.
Visual Design
Once I had the user flow set, I started creating the new screens based off of the previous year’s design. Below are the major adjustments that needed to be made in order for the gameplay to work for users to play virtually rather than at the live event.
Dev Handoff
I prototyped the desktop and mobile flows in Adobe XD and created an inspectable links for the developers. I also provided them with all of the digital assets such as the car images and icons.
Design QA
The final step in this design process was to conduct a quality assurance test. I reviewed the site as it was in production to ensure it matched the prototype and was good to send to the client for review. The client came back with a few comments and concerns.
One piece of feedback was that it wasn’t clear enough which was the correct and incorrect answers in the trivia game. I quickly added icons to the designs to help visually set the two apart.
Features
Onboarding
Previously there was no desktop interface and the mobile one relied on the host to get started and run the games, so an onboarding experience was needed for both desktop and mobile.
Countdown Timer
At the live event, a visual timer bar was displayed on the big screen. This feature was added at the top of the new desktop and mobile experiences so that everyone playing individually could know how much time they have to answer each question.
Leaderboard
In the original Chevy Crowdplay, a leaderboard was shown on the big screen at the end of each game. I designed this version of the leaderboard to be incorporated in the virtual desktop and mobile experiences.
Final Protype
Pretend you’re playing the game for real!
Check out the prototype!